The Truth Spy

We’ve been writing quite extensively about App Preview guidelines and best practices. A LOT of games have a video on their iOS App Store listing, and it’s interesting to take a closer look at game App Previews specifically. One of the reasons is that it seems that’s where Apple gives the most flexibility to developers … Continue reading The post How to Create the Best Mobile Game App Preview videos appeared first on Apptamin . How to Create the Best Mobile Game App Preview videos posted first on https://thetruthspyblog.blogspot.com

In a globalized business environment, product design is one of the most relevant aspects of discussion for brands. Today, the term product encompasses something more than material goods. Designing digital products such as websites and apps call for a behavioral approach. Understanding the psychology and behavior of your target groups holds the key to success. Customers today exist in an experience economy. A positive experience can create brand advocates from individual customers. Over the last few years, it is evident that brands are investing more efforts, money, and time to personalize the product experience. During product development, brands need a lucid insight into the expectations and aspirations of the target group. They have dedicated UX groups , who tract the customer journeys of individual buyers. Besides, they carry out focus groups to ensure that the customer expectations and product designs are aligned together. Designing a Product: The Initial Stages Before developi...

Scrum Inc. has been a Trifork partner for over a decade in many parts of the world, especially Denmark and Switzerland. Last week I visited Trifork in Copenhagen to do a Certified Scrum Master course and a Certified Scrum@Scale course with Jens Ostergaard who is both a Scrum Alliance Certified Trainer and Scrum@Scale Certified trainer. See lower right in photo of Scrum@Scale Train the Trainer Workshop last January. As an interesting aside, Trifork bought the Ericsson 4 racing boat that won the Volvo Ocean Race in 2008-2009, retrofitted it with some new technology, renamed it the L4 and won the Ocean Race in 2018. Their innovative CEO, Joern Larsen has always been about speed and now with a growing global company has some fun as well. Of particular interest were two well-attended meetups where I presented a Scrum@Scale overview on how this non-prescriptive framework targets business agility, using Scrum across an entire organization to increase company valuation and stock price. ...

Enterprise mobility has always been a prime direction or guide for different organizes when it comes to developing a business following some current trends. The evolutionary strength of mobile, paired with rising demands from employees and clients and increased competition has made the initiatives of enterprise mobile highly important these days. Hence, an organization should give mobile the top priority; else they could lose their market share. In order to emerge in the enterprise mobility game, companies are exploring different ways. They are trying it through mobile device management, enterprise mobile applications, manpower mobility initiatives, a combination, or a rapid change. In a nutshell, enterprise mobility is in trend to discuss. Let’s have an in-depth discussion on all you should know about enterprise mobility and what trends of enterprise mobility businesses must follow in 2019. Enterprise Mobility: In a Nutshell Enterprise mobility defines the initiatives taken by dif...

How Scrum Improves Gender Parity in the Workplace by Avi Schneier  | January 22, 2019 | Blog Equal treatment. Equal pay. Equal opportunities. In a perfect world, these would not be issues to be debated, they would just be the norm. Yet even today in 2019, women in the workplace are treated differently than their male counterparts. The question of equality between the genders in the US and around the world isn’t anything new. The Equal Rights Amendment in the United States was first introduced to Congress in 1923, but it didn’t successfully pass both houses until 1972 . It has yet to be ratified by the needed 2/3rds of the States. The first bill in the US regarding equal pay for equal work was introduced in 1944 but didn’t pass through the legislature until 1963. Depending upon which study you read, the pay gap between men and women can vary from as high as 22% to as little as 5% . The latter sounds great, except that 5% is a big gap when it comes to earnings – ask anyon...

Remember those days when the friends and families of an eligible bachelor or spinster used to take up the responsibility to get him/her a suitable match? Well, that’s all history now! With a large number of matrimony mobile apps having marched into our lives, there is probably no one who wants to shoulder the responsibility of finding a true match for him/her. Owing to the advent of matrimony apps, the millennials have started looking for new ways to revolutionize the whole concept of marriage. Are you planning to develop a matrimony app anytime sooner? Trust me; if built impeccably, a matrimony app can help you make your client’s D-day a momentous affair. Wondering if building a matrimony app would dig a gigantic hole in your pocket? Well, sit back and relax! We have queued up all the essential information in this regard, which will help you steer clear of all the doubts instantly. Have a look… Matrimony Mobile App – Is the Buzz Worth It? There is no doubt in the fact that it enta...

These days, app development agencies look for cross-platform solutions to develop new mobile applications. Some companies have a restricted budget and a small span of time to launch different apps every day. One such useful cross-platform solution is Flutter that is highly different from native iOS development. iOS developers must focus on this platform to get a joyful experience while developing apps. Flutter: In a Nutshell Google has created an open-source mobile app SDK named Flutter with the help of which developers can use similar codebase for developing both Android and iOS apps. Since React Native framework is popular these days, Flutter can appear to be React Native at first. However, it gradually offers complete support of native features. This is why big companies nowadays are embracing this stable platform for mobile app development . You must be curious to know more about this open-source mobile app development platform, right? So, let’s have a discussion on how Flutter...

In this third post of our series focusing on ad creatives used for different kind of apps, we take a look at what kind of app install campaigns fitness apps are running on in-app ad networks. With new year resolutions, January is a big month for fitness apps. But the competition is high pretty much … Continue reading The post A look at video creatives from top fitness apps appeared first on Apptamin . A look at video creatives from top fitness apps posted first on https://thetruthspyblog.blogspot.com

Meteor or MeteorJS is one of the popular free and open source JavaScript web frameworks that are based on the isomorphic model. It is written in the Node.js and employed for building web and cross-platform mobile applications for Android and iOS platforms. The developers can also implement it with MongoDB. Furthermore, it also helps to publish-subscribe pattern along with the usage of the Distributed Data Protocol. With Meteor, the developer’s job gets simplified as he does not have to write the synchronized codes. This is because this web framework allows automatic propagation of the data changes to clients. So, it can be said beyond that Meteor.js is one such framework that offers the luxury of saving both times as well as effort. It accelerates the development process and provides access to wide-ranging libraries, which makes the prototyping of difficult applications look simple. Since the developers have to in...

It is true that with the escalation in the numbers of Smartphones and other devices, the mobile applications have also seen phenomenal growth in the current scenario. However, the prominence of the web applications cannot be subdued as they would also play a crucial role in generating more traffic towards your business. One of the significant reasons why mobile apps are dominating the web applications is because of the two most high-flying players; Google and Apple, which have captured the majority of the market. But it does not mean that mobile web apps are out of the race, they are still in much contention. According to a report of the  SimilarWeb’s Mobile Web , around 56% of the user traffic from the popular websites has now gone mobile. The Major Gains of Web Apps The web applications can prove to be a power booster for any business enterprise with a set of few advantages. It is important to brief it out before moving on further. Budget F...

Whether you believe it or not, but the cyber threat is posing real challenges for both government as well as private organizations. However, the financial institutions always remain a crucial target for the cyber hackers. As technology is transforming, the nature and mindset of cyber-criminals are also changing. They have become shrewder and know the technical aspect of unlocking a door without even having access to its keys. We have already witnessed one of the major cyber threats in the form of Ransomeware Attack in 2017 affecting more than two hundred thousand people globally. Therefore, bolstering the security arrangements for the banking and Fintech industry should be the topmost concern for the IT sector. According to a report published by Global Market Insights, the usage of technology would upsurge up to 22% within a span of 2017 to 2024. Yes, one may think of various options to tighten the security screws but of late, biometrics has become a viable choice to achieve one’s ...

In this Mobile Video Monthly-series we discuss the biggest news, changes, findings and trends when it comes to video in the mobile app space. This can be related to app store videos, user acquisition videos or other types of videos developers and publishers leverage (or will soon be able to leverage) to promote their apps. … Continue reading The post Mobile Video Monthly #3 December 2018: Video on Instagram, TV targeting on YouTube appeared first on Apptamin . Mobile Video Monthly #3 December 2018: Video on Instagram, TV targeting on YouTube posted first on https://thetruthspyblog.blogspot.com

Ever since Apple introduced its voice recognition assistant in 2011, the Artificial Intelligence (AI) based technology is going great guns. Following its successful launch, there were further enhancements and the WWDC Apple Event in 2017 saw the vital announcement of Siri integration with the third-party apps. However, this integration was limited to a few apps only such as messaging, payments, photo search, and booking apps. With the release of iOS 11 , this list was further extended and one also witnessed the introduction of SiriKit. The introduction of SiriKit has added another feather into the cap. This framework has simplified the task of the  iOS app developers to a great extent. It has become much easier to add new customized features to Siri, which is then integrated with the third-party apps. But it must be noted that you can get access to the benefits of SiriKit only if you are using iOS 10 or the advanced versions. One of...